Paid Search

Ad's Creativity

The following screen-shot is an example of ad appearance on left side:

Ad headlines maxim can have 20 Chinese characters or 40 English characters, but if you need put broad match ad appearance (as shown below) under consideration, you'd better keep the length under 11 Chinese characters or 22 English characters.

The maxim length for description line is 100 Chinese characters or 200 English characters.

Display URL and destination URL don't have to be same, if no display URL specified, Baidu will use the destination URL for display.

The following tips can help make your ads more creative and attractive to users:

• Embed keywords - Helps catch the user's eye
• Use plain language and clear descriptions - - Makes it easy for the user to understand what he/she will find on your landing page

These methods should help to improve your conversion rate.